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Aside from their dancing career Les Twins have been featured in numerous web, television, and print advertising campaigns, including for Jay-Z’ s viral video campaign "That’ s Rocawear," New Era, Benetton, Givenchy, H&M, Chanel, Adidas, Beats By
Dre and Hewlett-Packard to name a few. Les Twins were the face of Diesel’s Only The Brave street cologne. More recently, they launched G-Water with Gatorade and Burger King’s new frozen lemonade.
Les Twins continued to break barriers when they became the first dancers to ever be signed to the Jordan Brand, handpicked by Michael Jordan himself.
"We’ve been wearing Jordans since before we could even speak English. Now, to have Jordan himself see us [...] and make us part of his family is incredible." But the truly incredible thing is the pair of Air Jordans that the French twins have created for the recent "Fearless Ones" collection.
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Laurent and Larry Bourgeois, professionally known as Les Twins, had a powerful start to stardom when they first appeared on Incroyable Talent. They were truly beloved by the French audience and were selected as finalists, which was only the beginning.
As their professional career continued to prosper, Les Twins have been featured dancers/choreographers for various music artists, including Beyonce, Meghan Trainor, Jason Derulo, and Missy Elliot.
Standing at 6’4”, the brothers have modeled for a variety of fashion designers, including haute couture fashion designer Jean Paul Gaultier and have appeared in many high-profile, commercial advertising campaigns, such as YSL, Chanel, Gucci, Prada, Versace, Jay-Z’s Rocawear, and Beats by Dre.
Along with teaching their original choreography in workshops around the globe, Les Twins have since garnered millions of views across all of their projects. They continue to be entreprenuers, innovators, and champions of all that is possible.
01. JLO - World of Dance
02. Gatorade Water
03.BeyonceE - Renaissance
04.Burger King Vmas
"We started from nothing. We were dancing in the streets of Paris. Every day we were told that dancing in the streets will lead us nowhere, that what we do is not hip-hop. We never let anything stop us; we knew where we were going. Even today there are still times we hear "no" or "you can't do that, it's impossible." Nothing is impossible. If you let failure and hearing "no" stop you from pursuing your greatness, then you don't want it bad enough."
-Larry Bourgeois
"Failure has never stopped us from getting to where we are right now. There is no such thing as failure and there is no such thing as luck. You might fall, but you get back up and you continue to get back up until you reach your goal. Then you keep going. You can't get comfortable with being the best, you have to stay the best."
-Laurent Bourgeois